LeBron James Files Trademark for the Phrase ‘Taco Tuesday’

Daryl Nelson | ATLANTA BLACK STAR

LeBron James has filed paperwork to trademark “Taco Tuesday,” a popular phrase that’s used when someone celebrates eating tacos on the third day of the week. The Los Angeles Laker reportedly filed an application with the United States Patent and Trademark Office in August through his company LBJ Trademarks LLC.

James often posts videos on social media using the term, while chowing down on the Mexican dish. He shares clips of his family enjoying “Taco Tuesday” as well, all while they scream the words. And they’ve been seen sporting T-shirts with the phrase on it too.

According to a document that was tweeted by attorney Josh Gerben, James may use the phrase for “Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.”

Other possibilities for the term include “online entertainment services, namely, providing a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.”

He may use it for a podcast as well.

An ESPN source said that James doesn’t have any concrete plans on how he’ll use “Taco Tuesday” but wants to keep his options open on the business end.

As of last year, he was the eighth-highest paid athlete in all of sports by making $89 million, which was $36 million from his NBA salary and $53 million in endorsements. His 2018 net worth was also listed at $450 million by Forbes.

And earlier this month, it was reported the 6-foot-8 superstar brought his digital platform Uninterrupted to Canada by teaming up with Drake. James started Uninterrupted in 2015 with his business manager Maverick Carter.